Hunting mountain monsters requires hat, beard, torch, TV ratings

Destination America renews Mountain Monsters for season five. Why, when they have never found anything? Well see for yourself, it’s quite obviou$.

The fourth season finale of MOUNTAIN MONSTERS on April 16, 2016 ranks as Destination America’s #1 telecast ever among HH, P2+, and M25-54 in L+3 delivery.

HH is a rating/share based on the number of US households. P2+ is persons aged 2 or more (or total viewers, essentially). L+3 is live plus 3 days to account for DVR watchers. And, males 25-54 is the top demographic of this program – no surprise there.

How to hunt monsters - with torches. Are pitchforks next?

How to hunt monsters – with torches. Are pitchforks next?

But note they are just talking about the finale. I didn’t hear about any earth-shattering discovery back in April so I’m just assuming those viewers left a bit disappointed when no monster was found. However, the channel feels confident that many will return.

“MOUNTAIN MONSTERS fans are about as loyal as they come, second only to the AIMS team and their unwavering dedication to finding Bigfoot,” said Jane Latman, general manager of Destination America. “We hear from devoted viewers every single day wanting to know when they’ll get to see more of their favorite monster hunters, and we’re excited to announce that the wait is almost over.”

Destination America, effectively the Paranormal Channel, says that the guys of AIMS (Appalachian Investigators of Mysterious Sightings – got to have a cool name/acronym) found evidence of “more than a dozen different Bigfoot clans” that “may call the mountain region home.” For the next season, they are going to continue to look for Bigfoot and attempt to trap one. Finding Bigfoot (on Animal Planet) has been at it for 8 seasons and STILL does not have any evidence worth talking about. (So far Finding Bigfoot has not yet been renewed for another season).

Evidence is a funny thing on TV shows. It only needs to be framed in the right way and good enough for people who already are prone to believe in the claim to be convinced. It’s not the same as evidence that is convincing to people who look for evidence to answer a question or reach the most plausible conclusion. Most people do not employ critical thinking skills to such claims and these shows function as entertainment.

Scientists actually working in fields of wildlife biology, primatology and zoology aren’t out looking for Bigfoot. The question of what people are reporting as Bigfoot sightings is a very different area of investigation entirely and is a more productive area. Television shows, especially the ones on networks that appeal to a particular audience segment with lower rates of higher education and worldliness, deal in a simpler narrative.

  4 comments for “Hunting mountain monsters requires hat, beard, torch, TV ratings

  1. September 17, 2016 at 4:45 PM

    Urban Unicorn Hunters, coming to Doubtful TV, summer 2017.

  2. Tony
    September 17, 2016 at 7:27 PM

    Game of Thrones is a documentary. All evidence to the contrary, how do we know it isn’t?

  3. Jim
    September 17, 2016 at 8:50 PM

    Best slap stick comedy on television.

  4. September 19, 2016 at 12:56 PM

    Finding Bigfoot got more and more ridiculous after the time they had a film of a small monkey and said it “must” be a baby sasquatch, though everyone there knew is was a small monkey.

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