In “what the HELL are they thinking” news, medium John Edward may have scored another TV show. Deadline reports that Edward is partnering with a production company on a new paranormal series.
The show is tentatively called “One Last Time” and will feature “Edward randomly reading a group of families looking to connect with their lost loved ones.”
Hmm, color me completely DOUBTFUL of Edward and his schtick. “Edward and his grief team will provide them with the opportunity to see and speak to their loved ones using exclusive technology.” Grief team? That sounds awfully exploitive. What “exclusive technology”? Where’s the scientific paper on this? Yeeahhh…. sounds like a cheap, sciencey gimmick.
No details, such as network or air date, are given.
Edward is a typical TV psychic. He talks fast and in vague terms, fishing for hits. Obviously, TV is edited so we don’t see all the misses. This technique remarkably resembles good old cold reading. Or, spirits speak in very unclear terms. He’s also been subject to accusations of hot reading by Time and Dateline (NBC).
It’s no news that audiences find Edward convincing. I guess television producers eat that stuff up with no scruples about taking advantage of those who are grieving lost loved ones. Pretty sickening.
See also: John Edward: Spirit Huckster