Wi-fi marketing claim in China aimed at people who fear radiation

An obvious case of devious advertising can misinform consumers in a big way.

Two Chinese tech firms have clashed over a new wireless router with a special setting for pregnant women.

Source: ‘Pregnancy wi-fi’ router causes controversy in China

Qihoo 360 unveiled the device, an upgrade to an existing product, which has three settings it describes on its website as wall penetration, balance and “pregnant women”.

The third setting reduces radiation emitted by the router by 70%, the firm claims.

The firm admits “We are targeting people who are afraid of radiation.” And they admit they didn’t do any experiments that show harm from wifi. A rival firm has accused Qihoo of scaremongering. Besides, how can you lower a radiation on a wifi device? Doesn’t that mean it won’t work?

WiFi is safe and does not harm fetuses or people already born who live in a modern environment drenched in electronics. China needs to worry more about their air pollution and food safety more so than non-ionizing radiation. The World Health Organization is clear – current evidence does not confirm the existence of any health consequences from exposure to low-level electromagnetic fields.

China reportedly has the highest number of home Wi-fi networks in the world, but resistance to their use in China has been growing as people think they are harmful. Recently, a story went around social media regarding a father-to-be who asked every person in his building to turn off their routers so as not to harm his unborn child. This article also mentions that Chinese society is notoriously overprotective of pregnant mothers.

Another marketing gimmick just like the ones that supposedly reduced hazards from cell phones. Those devices do nothing.


  4 comments for “Wi-fi marketing claim in China aimed at people who fear radiation

  1. GrahamH
    June 26, 2015 at 1:27 PM

    It seems that every generation of kids are ‘naturally’ better at new technology than us older folk are. If a computer is broken, give it to a 3 year old to fix :).

    So if the unborn ‘were’ actually affected, it can only be for the good :).

  2. Blargh
    June 26, 2015 at 1:34 PM

    Besides, how can you lower a radiation on a wifi device? Doesn’t that mean it won’t work?

    It’s perfectly possible to transmit at a lower power, at the cost of decreased range. In fact, most decent routers already expose a configuration setting for their transmit power.

    Of course, if it’s radiation you’re worried about, you also need to do this for your WiFi clients – the devices you connect to it – as well. Or rather, you especially need to to this for them. Those are the transmitters that are going to be closest to you, and since radio propagation follows the inverse square law* (“double the distance and quarter the intensity”) it means their radiation will completely overshadow the router’s.

    TL;DR: the firm has simply renamed a fairly standard setting to pander to radiophobics, and the devices you connect to a router will probably expose you to more radiation in any case.

    * mostly

  3. WMcCreery
    June 26, 2015 at 2:11 PM

    I say MORE radiation!! I want my superpowers!!

  4. Bill T.
    June 29, 2015 at 5:41 AM

    actually inverse r cubed since the radiation is filling a volume.

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