Dodo video was ad campaign for extinction awareness

Here is a quick but belated update on a leftover link from back in March. Do you remember the dodo video? It was hyped on a few sites including Cryptomundo as potentially a REAL video of the extinct animal still living in Costa Rica.

Well, we pretty much knew it was fake, that was easy to demonstrate. What we missed is that it was an ad campaign for a Brazilian organization that educates the public about the risk of species extinction.

There are a number of endangered animals who might go the same way as the dodo. Help saving these species here:

Source: Almost a Dodo

The reveal came shortly after the viral video but was missed because it was written in Portuguese. Here is a piece describing the creation from an advertising industry website.

So, I’d say this stunt half worked. Many non-Portuguese speakers debated the video but failed to get the ultimate message. Even though this is months-past, we decided that it was worth bringing up again.

Our planet is in the midst of a mass extinction. Mostly due to humans. The dodo (Raphus cucullatus – a flightless bird that was native to Mauritius in the Indian Ocean) was exterminated as easy food by humans. It is now a symbol of extirpation.

Today, many species are threatened with extinction from loss of habitat and over-hunting, sometimes for bogus traditional “treatments”.

Tip: Karl Shuker, Fortean Times, June 2015

  2 comments for “Dodo video was ad campaign for extinction awareness

  1. Ronald H. Pine
    May 19, 2015 at 2:44 PM

    Dodos and iguanas being found in the same place never made any sense in the first place–or their being found anywhere other than where they are known to have lived and known to have become extinct.

  2. One Eyed Jack
    May 19, 2015 at 5:13 PM

    Nonsense. I have several confirmed Dodo sightings at my workplace alone…

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