Several media outlets are running a story about pop-singer Lorde’s experiences with alleged “ghosts” in the recording studio.
Pop sensation Lorde is struggling to record tracks for the follow-up to her hit album Pure Heroine, because she fears ghosts in the recording studio don’t want her to complete the project.
Sounds like an ongoing problem, if it’s hindering the production of a whole album, which generally takes months to complete. Indeed the singer recently tweeted this about the spirit activity in the studio.
A further internet search revealed no additional mention from Lorde about ghosts or anything else paranormal. Likewise her twitter feed is devoid of the supernatural, at least for the past few months. The tweet itself doesn’t particularly scream “fear”, rather it seems like an off the cuff remark regarding an ongoing and frustrating technical issue.
The comment seems to have been taken literally by every source that has reported it. Could this possibly be because stories that feature celebrities and ghosts make good click bait? And tweets like this pose simply too good an opportunity to garner a few hits? There seems to be little more behind the story than a few lines of copy.
So if this is the case, why hasn’t Lorde, or someone acting on her behalf, clarified the situation? In every article I’ve read on this story thus far, the second half consists of quotes of the singer talking about her new album and her changing musical style. The following quote appeared in every one of the reports I’ve read thus far:
I think I’ve learnt so much as a songwriter, there’s going to be so much of an improvement because of that. I’m working on stuff quite tentatively, it’s definitely still at the beginning and yeah, it’s totally different. I wrote the last album about that world which was the suburb where I grew up and populated by my friends and people who were really familiar to me… Now I’m in a different place every day and I’m with new people every day and it’s a different vibe.
This screams PR puff piece to me, why would all these media outlets select that particular quote, made to the BBC a few months ago, to close an article that is allegedly about her fear of ghosts? From Lorde’s point of view, why correct a misinterpreted quote when you are receiving free publicity for your upcoming album?