Lorde Help Us!

Several media outlets are running a story about pop-singer Lorde’s experiences with alleged “ghosts” in the recording studio.

Lorde won’t record due to ghosts in studio | Music | Entertainment | Toronto Sun.

Pop sensation Lorde is struggling to record tracks for the follow-up to her hit album Pure Heroine, because she fears ghosts in the recording studio don’t want her to complete the project.

Sounds like an ongoing problem, if it’s hindering the production of a whole album, which generally takes months to complete. Indeed the singer recently tweeted this about the spirit activity in the studio.

Screen Shot 2014-07-02 at 7.09.53 PM

A further internet search revealed no additional mention from Lorde about ghosts or anything else paranormal. Likewise her twitter feed is devoid of the supernatural, at least for the past few months. The tweet itself doesn’t particularly scream “fear”, rather it seems like an off the cuff remark regarding an ongoing and frustrating technical issue.

The comment seems to have been taken literally by every source that has reported it. Could this possibly be because stories that feature celebrities and ghosts make good click bait? And tweets like this pose simply too good an opportunity to garner a few hits? There seems to be little more behind the story than a few lines of copy.

So if this is the case, why hasn’t Lorde, or someone acting on her behalf, clarified the situation? In every article I’ve read on this story thus far, the second half consists of quotes of the singer talking about her new album and her changing musical style. The following quote appeared in every one of the reports I’ve read thus far:

I think I’ve learnt so much as a songwriter, there’s going to be so much of an improvement because of that. I’m working on stuff quite tentatively, it’s definitely still at the beginning and yeah, it’s totally different. I wrote the last album about that world which was the suburb where I grew up and populated by my friends and people who were really familiar to me… Now I’m in a different place every day and I’m with new people every day and it’s a different vibe.

lorde retouched

This screams PR puff piece to me, why would all these media outlets select that particular quote, made to the BBC a few months ago, to close an article that is allegedly about her fear of ghosts? From Lorde’s point of view, why correct a misinterpreted quote when you are receiving free publicity for your upcoming album?

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  4 comments for “Lorde Help Us!

  1. Erik
    July 3, 2014 at 12:57 AM

    oh OH! I can create ghosts!

    http://mynoise.net/NoiseMachines/60HzHumNoiseGenerator.php

    You are welcome. I think this is what Lorde meant, tongue-in-cheek, of course, and if she is in New Zealand, it is 50Hz. But you get the idea.

  2. Ryan
    July 4, 2014 at 1:01 AM

    I think its safe to assume she’s joking. Even if we assume she doesn’t know basic things about her own job, we’d also have to assume there isn’t a trained audio engineer or producer in the room who understands audio equipment and interference. As Erik points out, based on her tweet, its likely 60 cycle hum (which is the generic term whether its actual 60hz or not). Essentially interference where audio equipment picks up the 60hz (or 50hz) frequency of electrical transmission along wires. Hum can come from other places, un-shielded or improperly set up audio equipment can pick up current/frequencies from everything. Cell phones, your hand making contact with metal portions of the equipment, anything. Or hell if you set things up to be too sensitive over all, it could be the equipment recording “silence” way to loud, tape noise, or a dozen other things. So basically the studio she’s recording in is plagued with interference and noise; preventing clean, professional sounding audio from being captured at certain times. The delay would be from trying to trouble shoot and eliminate the problem. Anyone who doesn’t know that wouldn’t likely be involved in recording music at this level.

    Its a shame the media couldn’t spend 30 seconds asking some one knowledgeable about this. Especially given that they all likely have people experienced with audio on payroll. Hell I’d be willing to bet that the people writing these idiot pieces know enough about audio to get the reference she’s making.

    • Bill T.
      July 7, 2014 at 11:24 AM

      I suggest that just because the puff pieces didn’t metion any efforts/successes by the techies to investigate and fix the problem is no guarantee that it didn’t occur.

      I can’t imagine that a popular figure of her apparent stature(?) would use a studio that wouldn’t have fairly good resources. But, then, it’s been suggested by some, with some validity, that there’s lots that I can’t imagine.

  3. Lee
    July 7, 2014 at 1:51 PM

    I thought THAT was the picture of the ghost! SCAREY!!!!

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