Dueling cruise companies on Loch Ness continue nonsense

The Highland News and subsequently the publisher of all woo, The Daily Mail, posted a new Nessie sonar capture. It turns out that was a mistake but even when fixed, it’s no better.

“Nessie” sonar picture monster blunder | Highland News | News.

Jacobite Cruises, via their public relations company Weber Shandwick, issued a press release this week along with a sonar printout purporting to show some mysterious object in the depths of Loch Ness.

Unfortunately the image, which was reproduced by the Highland News in good faith, was in fact, five years old.

This afternoon the prestigious Edinburgh-based PR company, which has an office in Inverness, admitted it had made a major boob and issued what it claimed was the “correct” sonar screen grab.

It is claimed the new image was captured east of Urquhart Castle last Sunday, although this has not yet been verified.

The blip in the upper right is supposedly "Nessie". You HAVE to do better than that.

The blip in the upper right is supposedly “Nessie”. You HAVE to do better than that.

The release of the new photo is OBVIOUSLY another ploy at keeping attention on Nessie as still around in order to drum up tourism. It’s so obvious that it’s blatant and rather distasteful as it has been happening with cruise businesses around the Loch in the past two years. See this egregious hoax by the skipper of “Loch Ness Cruises”.

The latest sonar has not been explained or even DESCRIBED so we don’t know what we are supposed to be looking at. A multitude of conclusions might be made from it. Or no conclusion. It could be lots of things. Or nothing. One sonar image does ~zip~ to help the scientific case for Nessie which is completely, sadly, bankrupt.


LOCH NESS MONSTER: New Sonar Image of Nessie?. [shows the original photo released that has the same “flying bird head on view” as the new one].

Nessie is MIA | Doubtful News.

  3 comments for “Dueling cruise companies on Loch Ness continue nonsense

  1. Woody
    May 3, 2014 at 5:52 AM

    It’s sad how myths that have enjoyed long-held belief by so many have such a long, slow death that it’s doubtful that it will ever actually die. Nessie will remain as a talking point, a debate subject and occasional post topic on so many sites.
    Like Yowies (although reported sightings seem to really be on the rise), Lizard-people, Yetis and mind-reading radioactive bugs, Nessie will thrash around in agonizing death throes for a long time to come.

  2. May 3, 2014 at 5:03 PM

    Would you know a genuine sonar hit of Nessie if you tripped over it?

  3. Phil
    May 4, 2014 at 4:27 PM

    I’m going to guess Nessie would look like a whale, whatever that looks like. Probably much like a large school of fish.

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