The Highland News and subsequently the publisher of all woo, The Daily Mail, posted a new Nessie sonar capture. It turns out that was a mistake but even when fixed, it’s no better.
Jacobite Cruises, via their public relations company Weber Shandwick, issued a press release this week along with a sonar printout purporting to show some mysterious object in the depths of Loch Ness.
Unfortunately the image, which was reproduced by the Highland News in good faith, was in fact, five years old.
This afternoon the prestigious Edinburgh-based PR company, which has an office in Inverness, admitted it had made a major boob and issued what it claimed was the “correct” sonar screen grab.
It is claimed the new image was captured east of Urquhart Castle last Sunday, although this has not yet been verified.
The release of the new photo is OBVIOUSLY another ploy at keeping attention on Nessie as still around in order to drum up tourism. It’s so obvious that it’s blatant and rather distasteful as it has been happening with cruise businesses around the Loch in the past two years. See this egregious hoax by the skipper of “Loch Ness Cruises”.
The latest sonar has not been explained or even DESCRIBED so we don’t know what we are supposed to be looking at. A multitude of conclusions might be made from it. Or no conclusion. It could be lots of things. Or nothing. One sonar image does ~zip~ to help the scientific case for Nessie which is completely, sadly, bankrupt.
LOCH NESS MONSTER: New Sonar Image of Nessie?. [shows the original photo released that has the same "flying bird head on view" as the new one].