Why is this happening? Well, it’s a bit odd…
Churchman sat up and watched in disbelief as Kevin Trudeau, the dapper, effusive pitchman who had just been sentenced in Chicago to 10 years in prison for lying in an infomercial about his weight-loss book, held up a different book called “Free Money ‘They’ Don’t Want You to Know About.”
The “Free Money” infomercial that Churchman saw was actually shot years ago and produced by a California company called Free is My Favorite LLC, which also owns the rights to Trudeau’s book, records show. Under their sales agreement, the owners of Free is My Favorite were to pay Trudeau a small percentage of the sales in royalties.
A Fox Business executive said in a written statement Friday the network ordered the Free Money infomercial pulled immediately after being notified of Trudeau’s conviction — although the spot did run one additional time due to a “technical error made by an outside media buyer” that had purchased the rights to the air time. To prevent future miscues, “the tape has since been destroyed,” said Brian Jones, senior vice president of programming and operations.
Fox was not the only network airing the spot, though. Cable television viewers from Illinois to Florida have also reported seeing the Free Money infomercial on various stations, often late at night after regular programming has ended.
The reason some of Trudeau’s informercials are still airing is because some companies bought the rights to air them before Trudeau’s case started.
The money being made from the airing of the informercials are now going to the government and will later on go toward paying off the $37 million Trudeau was fined by the FTC. So, any money from new people goes to pay the old… Um. Weird.
For our previous coverage of Kevin Trudeau and his criminal case, go here.