As happens everywhere, alternative treatment practitioners can’t help but promise things they really can’t deliver.
During a big investigation of the alternative medicine industry in Norway, around 30 alt med practioners are getting a stern warning from the Norwegian Consumers Bureau for use of illegal claims in their advertising. All in all, 250 practioners and companies selling alternative treatments were investigated.
This is an improvement from a similar survey from a few years ago, which was done in cooperation with the Norwegian Board of Health Supervision, where many more of the parties being investigated broke the law.
The fantastic claims being made are of the usual type - to help or cure illnesses and diseases such as epilepsy, HIV/AIDS, headaches, allergies, cancer, etc.
According to Norwegian law it is illegal for alt med practioners to advertise cures or treatments against diseases and illnesses. They are only allowed to offer treatment that could ease or lessen symptoms.
The 30 practioners in violation of Norwegian advertising law will be monitored closely by the Consumers Bureau as well as the Norwegian Board of Health Supervision to ensure they do not make promises they can’t hold.
Original article can be read here. (Warning: It’s in Norwegian. Duh.)