In an update to this story: Who’s the shill, now? Homeopaths accused of paying journalist to smear critic Ernst, from July 2012, there was a surprising update.
Claus Fritzsche, a journalists who was paid by a consortium of pharmaceutical companies in Germany to run a set of web sites that denigrated UK academic Professor Edzard Ernst then linked them together in order to raise their Google ranking, has reportedly committed suicide.
He had a history of bad behavior including vandalizing Wikipedia. It was likely he had some sort of mental illness.