What killed a young woman – was it long hours and reliance on energy drinks?
On Saturday, young Y&R Indonesia copywriter Mita Diran posted a complaint on Twitter: “30 hours of working and still going strooong.”
Soon afterward she collapsed. She died the following day.
The social network quickly lit up with condolences, along with messages from advertising staffers urging each other not to overwork themselves and demanding change in the industry.
Former BBH executive and Ifwerantheworld.com founder Cindy Gallop tweeted: “This is worst & most extreme example of why our industry must redesign its business.”
There is a culture of overdoing it these days, when people think that all the extra work will pay off. But it can be severely detrimental to your health. While it’s not clear how she died, it’s hard to imagine you can’t have serious stress by sitting in an office with lack of exercise, fresh air or adequate nutrition. Her lifestyle does not seem conducive to good health. Very sad.