Horoscopes, worthless predictions about your day based on a bogus idea of star or sun signs, are not just for fun. They affect real-life decisions.
Consumers who read their horoscope daily were found to be more likely to exhibit impulsive or indulgent behaviour when their zodiac was negative, the research suggested.
The study, published in the Journal of Consumer Research, showed that those who believed their fate could change were more prone to erratic decision-making following bad news in their zodiac.
A number of participants were presented with unfavourable star sign readings and asked to choose between either going to a party or cleaning their home.
Participants who selected going to a party were seen as having made an indulgent decision and those who chose to clean their home were categorised as having made a virtuous one.
The study found that those who had read a negative horoscope before making their choice were more likely to choose going to the party over the more virtuous activity.
Researchers had expected participants to chose a more virtuous action to prevent the unfavourable outcome presented in their horoscope.
The researchers found that those who believe they have a fixed fate showed little change in their decision making and instead remained focused on their day ahead.
I can’t comment on the study regarding how well it was done or if the conclusions are justified but I also can’t find any redeeming qualities for horoscopes. They are silly, baseless nonsense that do not deserve a spot in the newspaper. It encourages people to read them and think there is something to it. I’m actually surprised those who write these even put negative outcomes in them. Although, with this news, maybe they no longer will. Oh wait, when do astrologers (or the people who write this nonsense for the paper) ever listen to science and reason. That would be never.