Parents claim in a class action that a homeopathic medicine maker targets children for its “worthless” products called “Kids Relief,” and has “wrongfully taken millions of dollars” through misleading marketing.
Lead plaintiff Jessica Medina sued HomeoLab USA, a Delaware-based business whose distribution center is in Boca Raton. She seeks refunds and damages for deceptive trade, negligent misrepresentation and unjust enrichment, in Federal Court.
Medina and three other named plaintiffs claim that HomeoLab claims, falsely, that its Kids Relief products provide “safe, effective relief” for colds and flu.
“In fact,” the lawsuit states, “HomeoLab’s products are worthless, and HomeoLab unfairly, deceptively and unjustly enriches itself o[n] the backs of children to turn a corporate profit.”
The class claims that some of HomeoLab other products, including Kids Relief Cough & Cold and Kids Relief Earache, contain ingredients that are poisonous in larger quantities, such as belladonna.
HomeoLab falsely claims its products are FDA-approved, but the FDA does not evaluate homeopathic products, the class adds.
Kids Relief is marketed as safe and effective on their web site:
Homeopathic medicines are considered among the safest medicinal option in the world. There is no risk of overdose or potential negative interaction with other medicines. With Kids Relief® your child will receive fast-acting, effective relief without the addition of alcohol, dyes and sugars.
But it doesn’t act or provide effective relief. There’s NOTHING in it.
I did not find that they call it “FDA-approved” but “manufactured in strict accordance with FDA and HPUS guidelines.”
Regardless, I’d say the parents have a case here. But what usually happens is a change in labeling and marketing language. There ought to be more. Homeopathy is SUCH A SCAM. Do the parents know that it contains no active ingredients, that they are buying pure filler? It doesn’t say that on the box. It should. I’m appalled that parents buy this stuff for their kids without the basic knowledge about what homeopathy is. Sure, it’s safe all right, you can’t overdose, no drug interaction. Hmm…
Tip: @Blue_Wode on Twitter