Ghosts are popular. Who knew? Yeah, we all knew that.
There may have been centuries of sightings with no proof of their existence, but a new study suggests belief in ghosts is growing in the UK.
More than half of those taking part (52 per cent) said they believed in the supernatural, a marked increase on the two previous comparable studies, in 2009 and 2005, which both found a level of around 40 per cent.
The survey also found that one in five claimed to have had some sort of paranormal experience.
The new study was carried out for the Association for the Scientific Study of Anomalous Phenomena (Assap), for its annual conference.
The head of ASSAP seemed surprised at the large numbers for ghost belief. I can’t tell if the survey was good or not but it seems sound (was not done for a media company at least) and this number is not surprising. They also note how the paranormal is big business with many MANY TV shows and paranormal tourism on the rise. It seems very plausible that the popularity in culture of these stories does influence people’s interest in them and if the tale is culturally available, more people are apt to accept it as true (availability heuristic). However, the interest in UFOs is falling in the U.K.
“We have felt that a belief in UFOs has been declining for some time. I think a belief in ghosts is easier to sustain. Most people will know someone they respect who claims to have some sort of experience. That is no longer the case with UFOs.”
Ghosts are more fun. And profitable.