Heel, Inc. homeopathic manufacturer must “dial down” health claims

Homeopathic product maker settled a class action suit against their claims about efficacy. It’s not much and it SHOULD be more. That is, they should be made to say it has NO active ingredients.

Homeopathic Drugmaker Puts Up $1M To End False Ad Claims – Law360. *Paywalled article

Homeopathic treatment manufacturer Heel Inc. agreed Wednesday to dial down its health claims tied to its over-the-counter remedies and pay a $1 million class settlement to resolve accusations that it exaggerated the products’ effectiveness to consumers.

The Heel company will refund up to $150 per buyer for those that request it. They also agreed to add disclaimers clarifying the scientific underpinnings of its marketing of drugs. Gee, I wonder what that will look like.

According to their wikipedia page, they have a long-running problem with labeling their products. Previously known as BHI, in 1984 they were warned by the FDA that they were in violation of federal regulations with regards to marketing their remedies.

BHI was given multiple FDA citations and fines during the 1980s and early 1990s for violation of the Compliance Policy Guidelines labelling guidelines established by the FDA in 1988.

I found another interesting thing about Heel, a German-based company. They were one of the group of German companies that paid a journalist to smear scientists who were speaking out against homeopathy.

Their revenue in 2011 was $251 million. So, this settlement is small potatoes.

  4 comments for “Heel, Inc. homeopathic manufacturer must “dial down” health claims

  1. August 16, 2013 at 12:08 PM

    Appropriate name for the company.

  2. August 16, 2013 at 2:54 PM

    I’m actually unfamiliar with this particular company or their products — anyone know which products they have been selling (I know — sugar water, but I mean the product names) to attract this kind of attention and what kinds of claims are made on the packaging?

  3. August 21, 2013 at 6:04 AM

    They should at least dial it down to some homeopathic amount

  4. January 16, 2014 at 9:00 PM

    “no active ingredients” lol. Thats funny. THanks for putting this out here, so those who have been affected can file a claim.

Comments are closed.