Fox News IQ study hoax exposed

“Researchers at The Intelligence Institute, a conservative non-profit group, tested 5,000 people using a series of tests that measure everything from cognitive aptitude to common sense and found that people who identified themselves as Fox News viewers and ‘conservative’ had, on average, significantly lower intelligent quotients.”

*BUUZZZ* Wrong.

Did you fall for this? I did see it circulating on social media sites. It’s a hoax.

Exclusive: PR Guru Behind Fake Fox News “Study” Speaks Up

A fake study claiming conservative viewers of FOX News were significantly dumber than conservatives who didn’t watch FOX News spread through the internet like wildfire, even though the briefest of attention to the details in this glorified press release should have raised suspicion. The pr guru behind the hoax — our term, not his — said he was surprised by how quickly and broadly the item spread but not by how easily its claims went unquestioned.

The story spread quickly on Yahoo News (who just reproduced the PRWeb announcement) and on liberal political blogs. It played into a preconceived notion about the skewed news site which many (including me) call Faux News because of its bias.

Quote: “Fox News’ content is presented at an elementary school level and plays directly into the fears of the less educated and less intelligent.”

There is no doubt that news outlets have bias but it goes both ways and we latch onto that when chosing sources we prefer to listen to. I suspect you are here at Doubtful News because you might like to see shonky news exposed. But that’s not our goal. Our goal is to show that you should NOT trust what you see in the news but apply critical thought to it and reach beyond the attention (or emotion-) grabbing headline.

For one, any “news” item that is simply a reproduced press release is dubious. Always question. Press releases are marketing tools, often exaggerated and not completely factual. In this case, the PR was a social statement, an experiment. It certainly worked to show how gullible we really are.

  3 comments for “Fox News IQ study hoax exposed

  1. December 11, 2012 at 12:25 PM

    It’s from PRWeb. Basically, my starting point with PRWeb is, “if it says something’s black, then it’s probably white.”

  2. D. Walker
    December 11, 2012 at 2:12 PM

    Wow, that one got me. Of course, there’s no study that proves Fox News listeners AREN’T Dumbasses, either, so my opinion is still valid. Of course, many conservatives are quite bright, and also not everyone that watches agrees with what they’re hearing. The best indicator of lowering I.Q. is probably school test scores.

  3. December 11, 2012 at 10:09 PM

    I had not seen this before, and I wouldn’t personally touch Fox News with a 10-foot-pole, but I am very appreciative of the fact that you are dedicated to truth rather than to a political agenda. Personally — and without any statistics or solid evidence — I tend to think that the fans of Fox News are lower in intelligence, or are brainwashed to some extent. However, whatever the case, promoting false claims like this are clearly WRONG and I salute you for pointing this out.

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