The press ate it up.
Mayan apocalypse: End of the world, or a new beginning?
Jeffs jumps on the bandwagon. Do you get the impression he craves attention “[K]eeping his people stirred up and paranoid and scared, and that fear is how he maintains control of them”
Imprisoned FLDS ‘Prophet’ Predicts the End of the World — Again
And just like every other “end of the world” ever. It didn’t happen.