Pepsi and Coke to launch more “health and beauty” drinks. Gulp!

New Pepsi ‘Special’ Claims to Contain Fat-Blockers | Foodbeast.

Pepsi Special, a drink deemed by the Japanese government as a “food for specified health uses,” is Japan’s newest addition to its soft drink repertoire. The dextrin found in this particular vein of Pepsi is reportedly helpful when it comes to blocking fat, making it difficult to absorb the molecule. It should be noted that there’s a big difference between unsaturated and saturated fats, so a fat-blocking drink would theoretically block both the good and bad. Oh noes.

From what I can tell, dextrin is a fiber. It’s found in Benefiber Clear. It may cause some gastrointestinal effects but seems to be generally well tolerated (but often has an icky aftertaste that Pepsi is working on eliminating). Does that mean it’s a “fat blocker”. I’m unclear on that. And judging from various product web sites, when you look for good information, it’s hard to find. Web sites are mostly product promotions and are not forthcoming on the REAL science (or lack of it) behind certain products. If you have any further info on this, please note it in the comments.

But the problem I see with this product is that it’s marketed as being better for you than regular soda and having “health uses”. This makes no sense. If you want to have less fat intake, don’t block it with a molecule, DON’T EAT SO MUCH OF IT. That’s a far more healthier way of achieving your goal.

Coca-cola is also on the bandwagon with “beauty beverages”:

Coca-Cola Makes Beauty Beverage – Business Insider.

Coca-Cola has teamed up with a French drug company to make a drink that is supposed to make the consumer more beautiful.

News of the line of drinks was first reported in the Wall Street Journal, which said the range of four drinks will be made of mineral water, fruit juice and nutrition additives with claims that they help strengthen hair and nails, embellish skin, aid weight loss and improve vitality.”

This sounds like complete and utter sciencey garbage. We’re already inundated with “healthy” drinks, particularly specialty waters. And these companies have tried many “natural” tactics before; it’s been going on for years. Some of these products may sound healthier but still contain high amounts of sugar as well as useless or unproven additives. Designer beverages is a trend. Just cruise your grocery store shelves for hilarious examples of hyped up health claims for speciality water, teas, energy drinks and fruit juices.

For example, take a look at the blackwater trend (that is finally dying down). I noticed that Blk. was recently replaced on my grocery shelf with something else JUST as stupid.

Distilled water plus oxygen. I know, it broke my brain too.

  4 comments for “Pepsi and Coke to launch more “health and beauty” drinks. Gulp!

  1. Rand
    November 9, 2012 at 2:50 PM

    No drink with a half pound of sugar (or HFC) in it is healthy. Doesn’t matter what else they put into it.

  2. Rand
    November 9, 2012 at 2:53 PM

    For the most part, Fat intake isn’t the biggest problem in obesity. The biggest problem is sugar intake. And Coke and Pepsi are the primary offenders.

  3. Am_Sci
    November 9, 2012 at 10:16 PM

    Hahahahahahaha! That photo made my day. Water + Oxygen = hydrogen peroxide. (Okay, they probably mean water with O2 molecules in it. But what the hell benefit does that offer a human being?)

  4. One Eyed Jack
    November 10, 2012 at 2:43 PM

    “Coca-Cola has teamed up with a French drug company to make a drink that is supposed to make the consumer more beautiful.”

    They already have a drink that does that. It’s called alcohol.

    Beer goggles anyone?

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