Homeopathic product may fool parents into non-action for child’s serious illness

Kids Smart’s dumb ads: consumers complain of misleading claims.

Pharmacare Laboratories is facing a new complaint about its Kids Smart homeopathic medicines amid concerns parents who use the products may delay seeking medical treatment.

The complaint – lodged by a group of oranisations including CHOICE to the Australian Competition and Consumer Commission (ACCC) – alleges promotion of the Kids Smart products implies they are effective in ways that have not been established.

Complainants also claim that the promotion of homeopathic “Kids Smart Calm” for “restlessness, anxiety, irritability and agitation” is inappropriate and dangerous as these symptoms can signify potentially serious childhood infectious diseases such as bacterial meningitis that require medical attention.

The case illustrates long-standing and fundamental flaws in the regulation of homeopathic medicines in Australia. Homeopathic preparations more dilute than a one thousandfold dilution of a mother tincture are currently exempt from the Australian Register of Therapeutic Goods (ARTG).

This is a comprehensive piece outlining the hazard of nonsense medicine claims: People tend to read too much into their promotional claims and fail to realize they are unsubstantiated. This problem is not only in Australia but everywhere.

If your child is suffering from these symptoms, SOMETHING is wrong. Since homeopathy can not cure anything, this is a dangerous path to take. One that gives parents a false sense of doing the right thing.

Several skeptical groups were part of this complaint filed to authorities.

  6 comments for “Homeopathic product may fool parents into non-action for child’s serious illness

  1. October 30, 2012 at 3:18 PM

    Allowing it to be called “medicine” at all is a problem.

  2. Jadawin
    October 31, 2012 at 10:16 AM

    In my opinion, calling it natural is problematic too. I am not familiar with any natural process that matches the process the homeopaths say they use to prepare their products. The successive processes of succussion, trituration and dilution (especially if done to the precision claimed) seems pretty much as artificial as you can get.

  3. October 31, 2012 at 10:17 AM

    That’s a good point. I suppose they are referring to the ingredients and can get away with that.

  4. October 31, 2012 at 11:08 AM

    Time for some guerrilla action adding “neither” and “nor” so it (correctly) reads: “Neither natural nor medicine”.

  5. arthwollipot
    October 31, 2012 at 11:29 PM

    Inasmuch as they can be described as actually having “ingredients” at all.

  6. Jadawin
    November 2, 2012 at 9:39 AM

    After all the dilution, can they even claim those as ingredients? Stuff used to make a product that does not end up in that product can hardly be considered an ingredient.

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