This is an update to an earlier story of how this “learn to read” company was put out of business by the high cost of complaints. Now the FTC is checking them out for false claims.
Since 2008, the makers of the Your Baby Can Read! learning system have made $185 million from parents who hoped that the product could indeed help their infant get a head start on becoming a voracious reader. Now the company has to forfeit all that money (well, sort of) after the FTC filed false advertising charges against it, its former CEO and its creator.
The company stated in its ads that these claims were backed up by scientific studies.
While the company and its former CEO have agreed to a settlement that would turn over what little remains of the aforementioned $185 million, the FTC says it is initiating litigation against the creator of the product, Robert Titzer, Ph.D., whose name is touted on the packaging for Your Baby Can Read.
Source: The Consumerist
You can read the FTC’s complaint here [PDF]. They allege that the defendants failed to provide competent and reliable scientific evidence that babies can learn to read using the program.
If it sounds too good to be true, it probably is.