Athletic tape made in every colour under the sun seems to be the latest must-have sports injury treatment at London 2012, where athletes may have been influenced by other big name tape fans such as Serena Williams and David Beckham.
Called Kinesio tape and developed by a Japanese doctor more than 30 years ago, the adhesive strapping is designed to provide muscle and joint support without restricting movement.
In a review of all the scientific research so far, published in the Sports Medicine journal in February, researchers found “little quality evidence to support the use of Kinesio tape over other types of elastic taping in the management or prevention of sports injuries”.
Kevin Anderson, managing director of Kinesio UK, which supplies the tape in Britain and trains people in how to apply it, says the scientific research has yet to catch up with what athletes and physiotherapists say about the tape’s benefits.
“There’s a lot more needed on the research side to confirm the positive results we’re seeing so far,” he told Reuters.
Tip: @Blue_wode via Twitter
There still isn’t much evidence to show that this tape does anything it claims to do. The placebo effect is in play here?
PharmacistScott: Kinesio tape is this year’s Power Balance bracelet.
Here’s another story we did about the kinesio tape.
Also, for a funny and great expose of the Kinesio tape hype, check out this episode of Skeptics with a K. Great fun (some bad language).
But the real kicker is the claims made by Kinesio tape were investigated by the ASA. Four issues were investigated and all were upheld. There was no evidence for these advertised claims and they were told to remove such claims.