A church billboard proclaiming that “Jesus Heals Cancer” has breached advertising standards by suggesting the church can offer something other churches cannot, the Advertising Standards Authority has ruled.
Napier’s Equippers Church had a billboard saying “Jesus heals cancer – church but not as you know it.”
“As the mother of a three-year-old boy who has spent the past 18 months fighting against leukaemia, I find the above billboard offensive and upsetting,” the complainant, identified only as Jody Condin, wrote.
The church said they believed the Bible as the authoritative and reliable source of information and it gave numerous accounts of Jesus healing people.
“Our belief is substantiated by the fact six people within our congregation have testified to Jesus healing them from cancer,” the church said.
The ASA said the billboard made its statement as a “strong absolute statement of fact” instead of as a belief of the church. Thus, it breached the advertising code of ethics. They were attempting to make a medical claim, perhaps even interpreted as an endorsement to forego conventional cancer treatment.
I wish they would quit doing that. They just keep getting smacked down. No matter how many times you claim “Jesus saves (you from illness)” it does not make faith a valid medical treatment.