New Avengers movie promotes magnetic bracelet

Products | Colantotte | The Magtitan NEO Legend.

Wear the limited edition MAGTITAN NEO LEGEND as seen in Marvel’s the Avengers Movie!

Heroes are always looking for new ways to maintain their edge and now you can too! This exclusive limited edition package has been created specifically to commemorate Marvel’s The Avengers movie, and is available in limited quantities worldwide. Like all Colantotte products, the MAGTITAN NEO LEGEND uses Alternating North-South Polarity Orientation (ANSPO™) technology. The stylish design features an elegant combination of pure titanium and carbon which is perfect for Avengers thwarting arch enemies.

Tip: Brian Dunning

Oooh, very sciencey:

All Colantotte products are created with axially magnetized magnets in a unique Alternating North-South Polarity Orientation (ANSPO™) to maximize the magnetic field flow.

Check out this video, to see the medical claims they allude to:

For a movie merch tie-in, not only do they suggest medical claims and improvement in your athletic ability, they simply give publicity to magnetic bracelets, which is highly annoying. Magnetic bracelets are worthless pseudoscience for anything other than sticking to other pieces of metal.

Will people notice that these claims are baseless? Probably not. They will buy this expensive merch because it has to do with the movie. Tricky, though. Where is the fact/fiction line? Will the public know it’s ALL fiction? IT IS MOVIE MERCHANDISE after all. I’m confused; the lines are all blurry…

Why not market a big ass hammer instead? That would be straightforward.

  10 comments for “New Avengers movie promotes magnetic bracelet

  1. Z
    April 22, 2012 at 5:25 AM

    Unrelated, but would you please make a usability fix to your site? Unusually, clicking the title graphic does not return you to the main page. If you open a story in a new tab, or from an outside link, you’re stuck. Thanks!

  2. April 22, 2012 at 9:01 AM

    If you click in the upper left section of the title banner (above DoubtfulNews) it will return you to the home page. You can also click on the logo in the footer.

  3. Bram Kaandorp
    April 22, 2012 at 11:59 AM

    Does this mean the woo will carry on to the film?

    I mean, Joss Whedon (the writer/director) is an atheist/humanist, so I sort of thought he’d be wary of such a thing.

    Then again, being an atheist isn’t a guarantee for rationality in other things.

  4. snoma
    April 22, 2012 at 2:37 PM

    Well, it kinda looks that. But having woo in a super hero movie isn’t something I would have any major gripes with, per se.

    But the marketing for this bracelet is just really weird. I can’t really tell if it’s just part of the movie promotion or if it’s really promoting this type of magnetic woo to the general public.

  5. Bram Kaandorp
    April 22, 2012 at 2:40 PM

    That’s why I’m a bit wary of seeing it in the film. If they’d just promote it as merchandise alone, I’d have no problem with it.

  6. April 24, 2012 at 10:20 AM

    Woo in films is one thing, you really have to suspend belief to enjoy many films, but when woo creeps out of the film and in to the real world it has real world consequences.

    It’s one thing selling these bracelets for a few pounds or dollars, but these are selling for HUNDREDS. Magnetic bracelets have been proven time and time again to be ineffective for any medical use, yet Colantotte are making serious medical claims for these devices, and using Marvel’s name to give them credibility.

    Colantotte, and by extension Marvel, are taking advantage of people’s health fears by promoting and selling such products.

    I’ve sent an email to Marvel ( if anyone wants to do the same) voicing my concerns and asking for their position.

    I won’t be going to see The Avengers. Shame.

  7. Rupert
    May 1, 2012 at 7:24 PM

    The bracelet isn’t explained in the film. You see Stark putting them on while talking to Loki. Then he jumps out of a window. After that I assumed they worked as some sort of locator for the suit to find his wrists while he was in free fall.
    Joss has not sold us out, though it would be better not to deal with these people at all.

  8. Bram Kaandorp
    May 1, 2012 at 7:39 PM

    Thanks for the heads-up! It really eased my mind.

  9. May 1, 2012 at 8:08 PM

    That’s good news. Marvel are still giving these bracelets their seal of approval by allowing their name to be plastered all over the packaging, but at least there’s no direct tie-in.

    I suspect it’s down to marketing types getting over excited about squeezing a few extra dollars out of the brand.

  10. Altus
    May 10, 2012 at 9:32 PM

    I think the FDA should look into these Colantotte folks. From a press release:

    Produced by Japan’s leading manufacturer of medically certified devices…The brand has received numerous prestigious awards and accreditations, and continues to distinguish itself from similar products as the credible choice as it boasts European CE Approval and certification by the Japanese Ministry of Health, Labour and Welfare

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