A federal class action challenges a business’s claim that boiled flowers mixed with brandy can “bring back joy and cheerfulness when gloom descends for no obvious reason.”
Lead plaintiff Kim Allen sued Nelsons / A. Nelsons & Co., alleging unfair competition, false advertising and consumer law violations.
The complaint challenges the efficaciousness of, and advertising of, a line of Bach Flower Remedies.
Nelsons advertises that its crab apple remedy “‘helps [the consumer] accept [his/her] physical imperfections and feel better about the way [they] are,'” the complaint states. Nelsons says the stuff is “‘For relief of naturally occurring nervous tension.'”
Plaintiff Allen says that the “active ingredient,” Malus Pumila, even if present, “is so greatly diluted as to be effectively nonexistent in the product, such that the product is ineffective for its intended uses.”
Applications of infinitesimal amounts of herbs, spices and whatnot are an essential element of homeopathy.
Allen says, in effect, that it’s all a bunch of hoohah.
She seeks class damages of more than $5 million, and wants Nelsons enjoined from advertising its remedies with false claims.
Tip: @Blue_wode on Twitter
There is a blog post about this as well that describes the various products for sale (hilarious!) and what this means to homeopathy. Recall that Boiron was sued as well.
Check out this video about homeopathic remedies and the company’s response (Boiron).