Families all over Britain facing the effects of the global financial troubles are purchasing more and more lottery tickets in the optimistic expectations of a big jackpot win changing their lives. New sales figures have come to light yesterday following Camelot Group’s strategy to grow sales responsibly by encouraging people to play but still spend relatively small amounts.
The new figures revealed by Camelot display an increase in sales of one fifth to £3.2 billion (€3.8 billion) in the six months ending September 24th. This is one of Camelot’s most successful interim periods and places them 7th on the list of most profitable lottery organisers in the world.
With this big rise in sales Camelot have also reported on an increase in money donated to good causes. Good causes have received £918.3 million (€1.1 billion) up from £784.8 million(€948 million) in the previous year. It warms the heart to know that while only a lucky few win the jackpot, there are millions of others less fortunate that still benefit from the ticket sales.
Tip @richardwiseman on twitter
It’s good to hear so many good charity causes gets a nice slice of the pie here. But, it’s such a flawed premise. In more desperate times, I suppose people will take more risk thinking the only chance they have of getting rich is the lottery. Instead, that money they blow every week could be invested and do better or spent on something worthwhile. I’m not sure I like the idea of agencies pushing people to spend on it, even in small amounts. Could be a slippery slope.
I always thought the lottery was a tax on people who can’t do math. Maybe it’s just a way for people to have a nice fantasy about getting lucky and winning big. Odds are, though, you should stick with reality. You won’t be disappointed.