…faced with six consumer class actions, Boiron has now decided to set aside $5 million to refund customers who are not happy with the sugar pills they bought. The suits claimed that Boiron “violated California’s unfair competition and false advertising laws”. They claimed that the products, including Oscillo, Arnicare pain reliever, Chestal cough remedy and Coldcalm cold remedy did not work as claimed. It looks like Boiron had little choice but to settle since these products do not have any active ingredients are are just sugar pills and powders.
What this means is that in future, Boiron will be adding a disclaimer to say that their claims have not been evaluated by the U.S. Food and Drug Administration, and, importantly, an explanation of how their active ingredients have been diluted. This re-labeling is likely to cost Boiron about $7 million.
There has been news before of Boiron’s stock dropping and increasing pressure regarding the efficacy and “dodges” the company has made about being upfront in the fact that homeopathic products have NOTHING in them. We can only hope that this is the start of the decline for high-priced, worthless products. Will their popularity wane. Eh, doubtful in the short term. But this is a first step.
The Committee for the Advancement of Scientific Skepticism (CASS) at the Centre for Inquiry Canada renewed its call today for Shoppers Drug Mart to cease selling ineffective homeopathic products, after the homeopathic manufacturer Boiron agreed to a $12 million dollar settlement of class action lawsuits alleging false advertising.