General Motors said Sunday it stands by its Super Bowl ad that plays on the Mayan calendar’s predicted 2012 end of the world in which survival depends on driving a Chevrolet Silverado.
GM, in a statement, pointed out the ad is an over-the-top spoof with “the devastation and destruction predicted to occur this year by the Mayan calendar (including) giant attack robots, meteors and frogs falling from the sky.”
“We stand by our claims in the commercial, that the Silverado is the most dependable, longest-lasting full-size pickup on the road. The ad is a fun way of putting this claim in the context of the apocalypse,” said GM Global Chief Marketing Officer Joel Ewanick.
Source: Detroit Free Press.
I really don’t care if Ford is mad that their guy in the F-150 is assumed to not have made it through the disaster. My moment of pause stems from GM connecting “fun”, “apocalypse”, “Mayan calendar”, “2012” and “predicted to occur this year” all together. Something is wrong there. But, GM, who predicted “giant attack robots, meteors and frogs falling from the sky”. Complete nonsense. I could never work in advertising…I just don’t think like that.
Here is the ad in question, which was played during the Superbowl:
UPDATE (9-Mar-2012): I wrote a new piece for Sounds Sciencey regarding science-based agents of Doomsday. HAARP is a common theme. Everyone is freaking out over dead birds. Come take a look: Apocalyptic January and the Portents of Doom