Groupon has been rapped for selling snake oil after the Advertising Standards Agency (ASA) ruled that the online deals giant couldn’t substantiate their claims about the reptile juice.
An advert for a deal on ‘Wrinkle Killer Snake Serum’ sent out in October last year by Groupon claimed that customers rubbing the reptile-derived goo on their skin would remove wrinkles and be left with younger-looking skin. The ad listed the serum’s benefits:
Temporary freeze-like effects on the face muscles, helps reduce the appearance of fine lines and wrinkles, helps tackle the signs of ageing, leaves the skin looking younger.
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Groupon has had trouble with this exaggeration of claims before. If you were on the hunt for a deal, you might not check up on the truth of such claims. They say in the article that they take this seriously and will institute better procedures for their ads.
This is in the UK, not U.S. Not sure those rules apply here. I’m not a member for deals of the day. Anyone?