Marketing Ayurveda in India

The Hindu : Life & Style / A mantra worth marketing?.

It is common knowledge that Ayurveda has been in practice in India for the last 3000 years. Yet, the popular mode of diagnosis in this country is generally allopathic. However, with growing awareness about the benefits of alternative medicine and possible side effects of allopathic drugs in more and more people, one sees a renewed interest in our traditional methods of treatment and healing. It is then at an opportune time that the Government has commissioned a first-ever status report on Indian medicine and folk healing. The report, funded by the Department of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy (AYUSH) under the Ministry of Health and Family Welfare, has recently been submitted to the Union Health Minister Ghulam Nabi Azad, strongly suggesting the establishment of a high-level commission to propagate and globalise Ayurveda. The report, over 300 pages long gives the example of China suggesting our Government “study and document” how China has succeeded in doing so with their traditional medicine.

Credit: @Blue_wode on Twitter

So, these things have to be marketed? If they work so great, isn’t that self-marketing enough? As with Traditional Chinese Medicine, people believe in stuff that has no mechanism or evidence that they work. Is that a win? Is that even health care at all? Follow the money in this report – funded by the Ayurveda Department.

  1 comment for “Marketing Ayurveda in India

  1. November 19, 2011 at 7:57 PM

    Ayurveda urges you to face your feelings, to look at your life and make constructive changes, so you may journey farther along the road to optimal physical, emotional and spiritual health.

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