As part of its ongoing efforts to stop bogus health claims, the Federal Trade Commission settled charges brought against three people and two companies for deceptively advertising a supposed weight-loss supplement ingredient. One defendant is banned from making any weight-loss claims related to foods, drugs, or dietary supplements and must turn over a vacation home and other assets to the FTC; another is banned from the dietary supplement business; and all defendants are barred from making any more deceptive claims. The marketers were part of a scheme that supplied manufacturers of weight-loss supplements with a substance they claimed was a derivative of the plant Hoodia gordonii (“hoodia”)…
Credit: @krelnik on Twitter
Is it just me or is the FTC doing a better job lately cracking down on deceptive ads? I like it.
Update: More on Hoodia from Science based medicine blog.
Dr. Hall writes:
At this point I think it is reasonable to give up on H. gordonii. It doesn’t produce weight loss, and it causes a number of adverse effects. There is no miracle product that will magically decrease your hunger and melt the pounds off. Don’t be Hoodia-winked.