Florida-based fitness supply company Energy Armor is intentionally deceiving consumers with a trapezoidal “EA” logo similar to that used by Electronic Arts, the game publisher recently told a California court.
In a complaint filed recently, Electronic Arts said that Energy Armor advertises its health and fitness products by associating them with sports and professional athletes, “which is similar to how Electronic Arts advertises and markets its EA Sports products,” the complaint says.
The main export for Energy Armor appears to be its “EA wristbands,” which claim to have “negative ions” infused with harvested volcanic ash. The company claims the bands enhance nerve function and improve balance and flexibility, among other health benefits.
Credit: @krelnik (Tim Farley) on Twitter
Why does this make me chuckle? Is it the “negative ions”, the “enhanced nerve function”? No, I’m pretty sure it’s the “volcanic ash”. Regardless, these devices are ridiculous. Try these on for size instead. Placebo bands.
Yet, they have sold the gullible public on their effectiveness. I thought it was humorous to imitate Electronic Arts logo to help with endorsement, just like they imitate science to add to their credibility.