EA Sues EA over negative ions wristbands

EA Sues EA.

Florida-based fitness supply company Energy Armor is intentionally deceiving consumers with a trapezoidal “EA” logo similar to that used by Electronic Arts, the game publisher recently told a California court.

In a complaint filed recently, Electronic Arts said that Energy Armor advertises its health and fitness products by associating them with sports and professional athletes, “which is similar to how Electronic Arts advertises and markets its EA Sports products,” the complaint says.

The main export for Energy Armor appears to be its “EA wristbands,” which claim to have “negative ions” infused with harvested volcanic ash. The company claims the bands enhance nerve function and improve balance and flexibility, among other health benefits.

Credit: @krelnik (Tim Farley) on Twitter

Why does this make me chuckle? Is it the “negative ions”, the “enhanced nerve function”? No, I’m pretty sure it’s the “volcanic ash”. Regardless, these devices are ridiculous. Try these on for size instead. Placebo bands.

Yet, they have sold the gullible public on their effectiveness. I thought it was humorous to imitate Electronic Arts logo to help with endorsement, just like they imitate science to add to their credibility.

  2 comments for “EA Sues EA over negative ions wristbands

  1. Samantha
    October 6, 2011 at 1:22 PM

    Well I’m not sure about Energy Armors bands or what you know about Negative Ions. But you’d think if you were writing an article that you would do a little more research. The reason why people believe that Negative Ions help, is because they do. And there is a whole lot of information out there (NO, not jut on sites that sell the products).

    Negative Ions can help a number of things because it increases the flow of oxygen to the brain. The best study I have read about was for seasonal depression. Test subjects would sit in front of an ioniser (millions of negative ions per c.c.) for 30 min. a day for 20 days. They did the same thing with another group of people yet this time, it was a normal air filter (this was the placebo). The results were astounding. The people who sat in front of the ioniser had the same or even better results as an anti-depressants with out the harsh side effects. Now the people who sat in front of the placebo did not get any better. They have also conducted this study with animals.

    There are also studies done in classrooms.The average child and for children with ADHD or Autisim they work wonders for. Better concentration, attendance, mood and behaviour were reported.

    People who say that negative ion products are just placebo’s have forgot about one thing. Sure if you believe in it, and think it’s going to help you in some way than it could be a placebo. But I’ve known many sceptics who say it’s a placebo that it works wonders on… SO basically if your Dr. gave you a sugar pill and tells you that it’s a placebo. That defeats the whole purpose.. Does it not? It’s just funny to me that people think that way

    There are however many negative ion products out there that are ripping people off. So it’s good to be doubtful. Just make sure you ask key questions like.. how many negative ions per c.c. and is that number guaranteed? Also steer clear of clear or white power bands, those have very few if any negative ions in them. See if they have a meter (to test ions) or if they even know about it. Also with the air ioniser make sure they produce millions of negative ions per c.c. when you are two to three feet away from it, also make sure they are filter less.

    I do though feel a little bad for you if you don’t protect yourself from the harmful positive ions. Don’t you think with all the technology we are constantly around that there is a possibility that they are bad for you? Positive Ions are actually free radicals in our body. And I don’t know about you, but I’d rather not have those in my body! Computers, cell phones, fluorescent lighting and air conditioners are the worst.

    Anyhow, check it out. Make your mind up for yourself. But at least read the scientific studies out there !

  2. idoubtit
    October 6, 2011 at 1:32 PM

    Uh, Samantha. This is a news site where we link to the original article. I didn’t write the article, just provided the comments. Funny you didn’t notice that… Yet your comments are full of misinterpretations and you are obviously here to push the product – a product THAT IN NO PHYSICAL WAY can produce ions of any sort – positive or negative. So, you are really missing the point entirely on even the most basic level.

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