For more than a year, the folks at the Corn Refiners Association have been making a very public push to rebrand the controversial but widely used high fructose corn syrup as “corn sugar,” telling consumers that “sugar is sugar.” But newly uncovered correspondence between the Food and Drug Administration and Big Corn show that regulators aren’t exactly thrilled about the new name.
Source: The Consumerist
Non-corn sugar companies called the ad campaign “false advertising”. Obviously, the branding of your product to make it sound more natural and less chemical is a ploy for people to feel better about it. Check the link for more information on the rebranding of high fructose corn syrup